Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business.
Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars, pay-per-click advertisers sending coupons to clients. to Home Business Opportunity industries. A direct-mail campaign can target an audience either broad or narrow.
Digital marketers are often surprised when they learn the facts about direct mail ROI. This is because—when it comes to response rate—direct mail beats digital channels by a landslide.
Impact Mailing Club discovered that using offline marketing methods such as direct mail was helping people who were otherwise not having success using social media and online marketing methods in their business. Mortgage officers, Insurance agents , network marketers and other business owners were finally able to market their products with an easy offline method to targeted prospects.
Resellers of IMC’s Mailing Club Membership, using our training and resources were also seeing tremendous success that they have never seen before in the Home Business Opportunity Niche using our Direct Mailing Program.